Analytic 

Digital Marketing Research

Analytical metrics are used by businesses who utilize digital marketing tactics to measure the success of their efforts. The following are some of the analytics that are included:

 

ROI

Internet-based advertising A metric called return on investment (ROI) is used to measure the success or failure of digital marketing campaigns. For example, ROI is a quantifiable measure of an asset's ability or profitability, or the efficacy of a number of different projects. Return on investment (ROI) is a calculation that compares an investment's rate of return to its total cost. There has recently been interest in producing a new type of ROI statistic termed "social return on investment" by some businesses.Jason Fernando (in 2021)

 

 

Rate of Conversion

How many people go to a website and click on stuff, but how many people actually buy something from the website? This is known as the conversion rate (Anon 2020). When a potential customer becomes a customer for the first time, this is known as a "conversion." When you buy or download something, you're making a conversion. When evaluating the effectiveness of various advertising platforms, conversion rates are an excellent metric to use. It's critical to track your app's conversion rates in order to determine which marketing efforts are most effective in attracting new users to your app. These metrics may also be used to estimate the return on investment (ROI) for a campaign as it grows in size. There may be a correlation between clicks and conversion rates that go deeper down the funnel. This may be done by calculating, for example, what proportion of individuals really used the app. It is important for both advertisers and marketers to be able to identify good consumers. Improve the targeting and effectiveness of your adverts using this information.

 

 

Rate of Engagement

Using an engagement rate, you can assess whether or not your audience is interested in a piece of unique content that you write or create. Counts the number of times a piece of information has been accessed (Staff 2014). Commenting, sharing, and loving a brand or product is a way for people to express their admiration for it. How many people are commenting on, enjoying, sharing, or referring to your brand's content may tell you if it's gaining traction. With active participation, those that are interested in seeing your brand will be significantly more likely to do so (Ken 2014). Increase the number of people who "like" your Facebook page by promoting your posts.